Saudi Media Forum Launches "Media Bridges" Workshop in Tunisia to Foster Media Partnerships

As part of the Arab Radio and Television Festival in Tunisia, the "Media Bridges" initiative organized a strategic workshop titled "Towards Strategic Partnerships in Content Production and Marketing", under the auspices of the Saudi Media Forum and supervised by the Saudi Broadcasting Authority. The workshop aligns with the Kingdom’s aspirations to build collaborative and integrated ties among media institutions, digital platforms, and tech companies across the African continent—reflecting its vision to strengthen its media and technological presence regionally and globally. The event brought together prominent figures from the Arab and international media sectors, including representatives from broadcasting authorities and experts from leading global tech companies such as Google Cloud, AWS, and Huawei. Also in attendance were founders of Arab OTT platforms, specialists in media data analysis, artificial intelligence technologies, and translation, along with a representative from a major social media network—bringing a diverse array of expertise and cooperation opportunities. This workshop exemplifies the ongoing efforts of the Saudi Media Forum to cement Saudi Arabia’s presence on the regional and international media stage through innovative initiatives that align with the evolving dynamics of the media industry and support innovation as a cornerstone for a more interactive and advanced media future.