Snapchat Joins the Saudi Media Forum 2025 as a "Contributing Partner"

The Saudi Media Forum has announced a partnership with Snapchat, designating it as a "Contributing Partner" for both the Saudi Media Forum and the Future of Media Exhibition (FOMEX), scheduled to take place in Riyadh from February 19 to 21, 2025. Mohammed bin Fahd Al-Harthi, CEO of the Saudi Broadcasting Authority and Chairman of the Saudi Media Forum, expressed his enthusiasm about the collaboration, stating: "We are pleased to welcome Snapchat as a partner in the forum. This partnership will enhance the forum’s experiences through creative formats provided by content creators who will professionally and skillfully showcase key highlights of the forum and the Future of Media Exhibition." Snapchat is one of the most widely used applications among Saudi youth, offering a platform for global connectivity and immersive experiences through its camera technology. This collaboration is expected to enhance social engagement, empower local talents, and foster a positive media environment that shares impactful stories. In its fourth edition, the Saudi Media Forum will shed light on global media transformations and current industry trends, addressing challenges and investment sustainability in the evolving media landscape. Discussions will focus on redefining media management, reassessing revenue streams, strategic resource management, and sustainable approaches to the media industry, as well as exploring innovative solutions to enhance content offerings, keep pace with shifting trends, and meet audience expectations. Additionally, the emergence of new media sectors, ongoing advancements in media modernization, and industry incentives will reinforce Snapchat’s presence as a contributing partner, fostering insightful discussions with media industry leaders. As part of the Saudi Media Forum, the Future of Media Exhibition (FOMEX) will run for three days, culminating in an awards ceremony celebrating exceptional talent across six distinguished media categories.