Red Sea Global and the Saudi Broadcasting Authority Sign MoU to Enhance Media Practices in Tourism Promotion

Red Sea Global (RSG), the developer of some of the world’s most ambitious regenerative tourism projects, has signed a strategic Memorandum of Understanding (MoU) with the Saudi Broadcasting Authority (SBA) on the sidelines of the Saudi Media Forum in Riyadh. The agreement aims to strengthen media collaboration between the two entities, enhancing their local and international presence while supporting efforts to promote regenerative tourism in Saudi Arabia. The MoU establishes a framework for cooperation, with a primary focus on raising awareness of Red Sea Global’s projects, highlighting upcoming grand openings, and developing comprehensive media strategies. This includes joint media coverage, awareness campaigns, and collaborative content creation to showcase Saudi Arabia’s emerging tourism destinations. Strategic Collaboration for Tourism Promotion Speaking about the partnership, Eng. Ahmed Ghazi Darwish, Chief Administrative Officer and official spokesperson for Red Sea Global, stated: "This year marks a significant milestone in our journey, with the upcoming opening of Shura Island at The Red Sea destination, featuring 11 new luxury resorts, along with Amaala welcoming its first visitors. We are confident that our collaboration with the Saudi Broadcasting Authority will shine a spotlight on the beauty and uniqueness of our destinations while reinforcing our mission to build a sustainable future for regenerative tourism.” As part of the agreement, the partnership will facilitate innovative media initiatives that highlight best practices in regenerative tourism and environmental sustainability. It will also include joint conferences, symposiums, and media tours to increase public awareness of the importance of sustainable tourism. Furthermore, the collaboration will extend to specialized training programs designed to enhance journalists’ storytelling skills in tourism media. These programs will feature workshops and intensive training sessions, equipping media professionals with the expertise needed to support the Kingdom’s thriving tourism sector. A Shared Commitment to Sustainability and Cultural Awareness The Saudi Broadcasting Authority emphasized the crucial role of media in raising public awareness and deepening understanding of Saudi Arabia’s rich cultural and environmental heritage. Khaled Al-Ghamdi, Vice President of the Saudi Broadcasting Authority, commented: "Our partnership with Red Sea Global reflects Saudi Arabia’s commitment to leading the way in regenerative tourism. Together, we will unveil new and breathtaking destinations in 2025, while highlighting the sustainability efforts dedicated to protecting our natural heritage and offering unparalleled tourism experiences that captivate visitors and inspire the world.” Red Sea Global: Pioneering Regenerative Tourism As a trailblazer in regenerative tourism on the Red Sea coast, Red Sea Global is setting new standards by restoring and enhancing local ecosystems, creating socioeconomic opportunities for local communities, and delivering world-class tourism experiences. The company’s sustainability commitment is evident in its 100% reliance on renewable energy across all operations, including solar-powered resorts and eco-friendly transportation systems. Notably, The Red Sea destination houses the world’s largest battery storage facility, enabling it to operate entirely on clean energy. By 2030, The Red Sea destination will feature 50 luxury resorts, offering up to 8,000 hotel rooms and over 1,000 residential units across 22 islands and six inland locations. The development will also include luxury marinas, golf courses, fine dining establishments, and fully integrated entertainment facilities, delivering an exceptional tourism experience tailored to visitors from around the world.