President of the Saudi Media Forum Meets with "Media Ambassadors"

The President of the Saudi Media Forum and CEO of the Saudi Broadcasting Authority, Mohammed bin Fahd Al-Harthi, held a meeting with the Media Ambassadors who participated in the previous edition of the "Media Ambassadors" initiative. The meeting aimed to strengthen the initiative’s trajectory, review past experiences, and discuss mechanisms for its development into a sustainable institutional project. During the meeting, Al-Harthi emphasized that the "Media Ambassadors" initiative is one of the forum’s most distinguished programs, due to its direct engagement with a dynamic segment passionate and capable of driving real momentum in the media landscape. He noted that the media sector is undergoing rapid transformations, necessitating the launch of innovative initiatives that go beyond temporary events and evolve into sustainable projects that contribute to building the capacities of young national talents. Al-Harthi further explained that the previous edition of the initiative witnessed remarkable participation and achieved positive outcomes, helping to develop participants' skills and strengthen their roles within the national media framework. He highlighted that the initiative represents a qualitative shift by involving aspiring individuals and content creators outside the traditional elite circles, aligning with the broader media movement led by His Excellency the Minister of Media, Mr. Salman Al-Dosari. The President of the Saudi Media Forum also pointed out that the "Media Ambassadors" initiative serves as a platform for creativity and an opportunity to enhance international collaboration. The meeting included discussions on various topics related to the initiative’s development, where the ambassadors shared their feedback and experiences from the previous edition, identified key challenges they faced, and proposed a number of innovative ideas and suggestions aimed at boosting the initiative’s efficiency and expanding its impact in the upcoming phase.