The Royal Commission for AlUla Becomes a Supporting Sponsor of the Saudi Media Forum 2025

The Saudi Media Forum has announced a partnership with the Royal Commission for AlUla, which will serve as a supporting sponsor for both the forum and the Future of Media Exhibition, taking place from February 19 to 21, 2025. Mohammed bin Fahd Al-Harthi, CEO of the Saudi Broadcasting Authority and Chairman of the Saudi Media Forum, highlighted AlUla’s rich heritage and its stories that deserve to be told. He emphasized that this partnership will enhance the visitor experience and support participants in the Future of Media Exhibition, offering a deeper look into AlUla’s legacy and the opportunities it presents. As a supporting sponsor, the Royal Commission for AlUla will contribute to the success of the fourth edition of the Saudi Media Forum, the largest of its kind in the Middle East. The forum brings together creatives and industry experts to exchange ideas, explore the future of the media sector, and discover the latest technologies and innovations. Through this collaboration, AlUla will create new opportunities for media engagement, spotlighting its latest achievements and reinforcing the role of media and content production in shaping key economic and cultural sectors. This impact extends to enhancing adaptability, preparedness, and the overall quality of media production. The fourth edition of the Saudi Media Forum will address global shifts and evolving media sector trends, ensuring sustainability and investment viability amid a changing landscape. Discussions will include rethinking media revenue models, reassessing management strategies, and adopting innovative approaches to meet audience expectations while keeping pace with industry transformation. With emerging sectors and rapid advancements in media, AlUla will engage with industry leaders, sharing knowledge and exploring opportunities through a development approach that respects its natural and cultural heritage while highlighting the stories of its people. The Saudi Media Forum will run for three days, featuring the Future of Media Exhibition and the Creative Media Awards, honoring achievements across six key categories.