Saudi Media Forum Concludes Its Second Day with Discussions on New Media Technologies and Diplomacy

The Saudi Media Forum concluded the second day of its fourth edition, held at Hilton Granada from February 19-21, featuring extensive discussions on key topics across its diverse platforms and stages. The event attracted a remarkable turnout and strong participation from media professionals, thought leaders, and industry experts. The Future of Media Exhibition (FOMEX) remained a major highlight, bringing together global media leaders, innovators, and creative thinkers, alongside regional and international companies. The exhibition saw high engagement from industry specialists and the general public, who explored cutting-edge technologies and the evolving landscape of soft power media. It served as a prime networking platform, facilitating collaborations, experience-sharing, and strategic partnerships among media professionals and organizations. Diverse Discussions Across Forum Stages Throughout the day, discussions unfolded across the forum’s multiple stages: the Main Stage (Changemakers – Aramco Theater), Forum Talk Stage, Investment Platform Stage, and Inspiration Platform. Key themes included emerging media technologies, professional innovation, artificial intelligence, digital transformation, modern digital marketing tools, and new media and social communication trends. A dedicated focus was given to "Diplomacy and Media", with two consecutive sessions examining the media's role in shaping diplomatic narratives and strengthening international engagement. The Investment Platform Stage featured specialized sessions on sustainable development goals, media as a platform for entrepreneurs and digital transformation, the role of social media in developing creative economies, and the global competitiveness of Saudi brands. Other discussions explored brand wars, economic diversification strategies, and sports media, with panels addressing Riyadh Expo 2030 and esports. Specialized Panels and Workshops The Inspiration Platform hosted sessions on the evolution of television as both a craft and an industry, media transformation, the relationship between media and cultural identity, global journalism, and community radio. A notable session focused on Saudi Arabia’s musical identity and strategies for amplifying its voice on the global stage. The forum also featured hands-on training sessions and workshops, led by renowned trainers, experts, and consultants, covering topics such as artificial intelligence, augmented reality, Google tools, multilingual communication, and podcasting. As the largest specialized media forum in the Middle East, the Saudi Media Forum 2025 continues to draw a distinguished lineup of local and international media personalities. With over 250 global companies participating in FOMEX, the event serves as a hub for knowledge exchange, industry innovation, and creative excellence. The forum also concluded with the Saudi Media Forum Awards, recognizing outstanding contributions and excellence in various media sectors.