Media Shapes the Future of Tourism: Specialized Partnership Between Saudi Media Forum and Saudi Tourism Authority

The organizing committee of the Saudi Media Forum has announced a specialized partnership with the Saudi Tourism Authority aimed at enhancing cultural and media engagement while highlighting Saudi Arabia’s position as one of the world’s fastest-growing tourism destinations. This collaboration will spotlight the Kingdom’s top attractions as a leading global destination and promote its tourism projects. Mohammed Al-Harthi, Chairman of the Forum, emphasized that this partnership represents a strategic step in leveraging media as a powerful platform to showcase Saudi Arabia’s rich cultural and tourism heritage. He noted that the initiative will highlight the Kingdom’s mega-tourism projects and the country’s growing global presence in the sector, which plays a vital role in achieving Vision 2030. Al-Harthi underscored the forum’s commitment to fostering synergy with key industry players, reinforcing its role as a global platform that annually attracts experts and specialists from the media sector. He further highlighted that the upcoming edition of the forum aligns with the theme designated by the Minister of Media for this year, "The Year of Impact," which seeks to drive meaningful influence and positive change across various industries intersecting with the media sector. Al-Harthi also pointed out that this partnership will enrich the experience of attendees at the Saudi Media Forum through dedicated panel discussions featuring top tourism experts. These sessions will provide insights into Saudi Arabia’s tourism vision, future aspirations, and the sector’s role in enhancing the country’s global image, aligning with the comprehensive transformation the Kingdom is witnessing across various sectors. The upcoming edition of the Saudi Media Forum, scheduled for February 2025, will bring together over 2,000 media professionals and speakers, featuring more than 80 panel discussions and specialized workshops, alongside numerous media initiatives designed to advance the industry and support national talent. Running parallel to the forum will be the Future of Media Exhibition, which will showcase major companies and leading media industry players, offering a platform for innovation and collaboration.