MIPCOM Strengthens Its Presence in the Middle East with Second Collaboration at FOMEX 2025

SPA The organizing committee of the Future of Media Exhibition (FOMEX) has announced its second collaboration with the MIPCOM International Co-Production & Entertainment Content Market, which will showcase its latest innovations at the third edition of FOMEX. The exhibition will be held alongside the fourth Saudi Media Forum in Riyadh from February 19 to 21, 2025, under the theme "Media in a Changing World." This marks MIPCOM’s second collaboration outside France, underscoring FOMEX’s position as a global platform and reinforcing the Saudi Media Forum’s status as a premier media event in the Middle East. The partnership highlights Riyadh’s growing role as an international media hub, aligning with Saudi Vision 2030 to enhance the Kingdom’s global media presence. Mohammed bin Fahd Al-Harthi, CEO of the Saudi Broadcasting Authority and Chairman of the Saudi Media Forum, emphasized that FOMEX has grown into the largest media exhibition in the region, attracting over 250 local, regional, and international companies to showcase cutting-edge media technologies. He described it as a key gathering for major production companies, including MIPCOM, the world’s leading marketplace for television content and production. Al-Harthi further highlighted FOMEX as an international media platform that integrates innovation and technology, solidifying Riyadh’s position as a global media destination and establishing Saudi Arabia as a creative hub on the world media stage. Basil Hajar, MIPCOM’s Middle East representative, noted that MIPCOM’s first-ever collaboration outside France took place at the Saudi Media Forum and FOMEX, recognizing the significance of this event as the most influential media gathering in the region. He emphasized that the forum serves as an incubator for major media brands, production companies, and distributors, making it a key destination for media professionals in the Middle East. Pascal Lallemand, MIPCOM’s Director for the Middle East & Africa, stated that the Saudi Media Forum and FOMEX continue to grow annually, attracting an increasing number of participants from across the Arab world and the wider Middle East.