Robots Take Part in "FOMEX" at the Saudi Media Forum 2025

Technological advancements in media are accelerating, streamlining editorial and production processes—from analyzing big data to extract news and delivering content dynamically to AI-powered robots participating in journalism and audience interaction, offering a glimpse into the future of digital media. At the Future of Media Exhibition (FOMEX), held as part of the Saudi Media Forum 2025 in Riyadh from February 19 to 21, the humanoid robots "Sara" and "Mohammed" are making their debut. Developed in collaboration with Digital Saudi, these robots are equipped with advanced capabilities, including responding to inquiries and performing various interactive tasks. Their presence highlights the growing role of robotics and artificial intelligence in the media industry, marking a transformative shift in content creation and audience engagement. These technologies enhance media quality by fact-checking news, analyzing media trends, and creating immersive experiences through augmented and virtual reality. Such innovations allow media professionals to focus on creative aspects of journalism, boosting content quality and accelerating information delivery through cutting-edge approaches. FOMEX provides attendees with an opportunity to explore state-of-the-art media, broadcasting, and digital production technologies, while also facilitating networking with industry leaders, media experts, and innovators. The inclusion of "Sara" and "Mohammed" is expected to enrich visitor experiences, bridging the gap between technology and media audiences. The Saudi Media Forum 2025 brings together prominent political and media figures, alongside top global media and production companies, reinforcing Saudi Arabia’s position as a global hub for media innovation, leadership, and expertise.